The Innovations of Blendtec, Great Video

Here’s the guy from the “Will It Blend?” videos, did you know that he’s the CEO of Blendtec? He’s a pretty nice guy, as evidenced by all the interviews of him out there. In this video, he goes into some of the innovations that his blenders put on display and how he came up with the ideas. The interviewer can get a little overbearing at times, but the conversation topics make this worth watching.

Apparently a lot of this stuff is just accidental, great stuff! He gets into how the wildside jar came about, for instance, and it appears to have been purely accidental as the byproduct of another need but also innovative at the same time.

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